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Pacific Capital Associates

Financial Advisors in San Diego, CA

  • About
  • Investing
    • Investment Management
    • Risk Analysis
  • Financial Planning
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Victoria Hooker

March 12, 2026 By Victoria Hooker

The Iran conflict and markets

March 10, 2026: We occasionally write about the perils of investing based on newsworthy events. Our reasoning is that if you’re reading about it in the news, it’s already priced into markets, so you can only “win” if you know something the consensus doesn’t. This view is especially well …

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February 18, 2026 By Victoria Hooker

Signs of a changing trend

February 18, 2026: It is a feature of financial markets that trends often overshoot. Most trends start for good economic reasons, and many fade once prices come to reflect the new reality. But some take on a life of their own. Investors start to believe that the trend is the new reality of …

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September 22, 2025 By Victoria Hooker

Lessons from the rally; opportunities in a frenzied market

September 22, 2025: Our previous article came out in the midst of a full-blown market panic over U.S. tariff policy. At the time, we wrote that a lot of bad news had already been priced in, and that it was unclear whether the actual outcome would be worse than what investors had already …

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April 4, 2025 By Victoria Hooker

Thoughts on the tariff selloff

April 4, 2025: Below are some quick thoughts on this week’s financial and market news. What happened? The Trump administration announced tariffs that were significantly steeper and broader than expected. Stock markets have reacted very negatively, with US stocks down over 10% in the two days …

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January 7, 2025 By Victoria Hooker

Sizing up the year for stocks and bonds

January 6, 2025: The US stock market had a great year, but returns were only modestly positive for international stocks, and barely positive for bonds. Turning to stocks first: US companies did grow their earnings more than their international peers, but a substantial portion of US stock …

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October 11, 2024 By Victoria Hooker

Market timing, stock opportunities, AI, and San Diego housing

October 8, 2024: In this article we’re going to talk about market timing and why it’s so hard to get right, including some entertaining evidence from a new study. After that we’ll do a quick tour through some interesting items regarding stock market opportunities, AI, and renting vs. buying in …

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April 29, 2024 By Victoria Hooker

Opportunity up and down the risk spectrum

April 29, 2024: Until recently, it had been a long time since investors were able to expect much from the non-stock side of their portfolios. The low- to no- interest rate environment over the prior decade was a nice thing for borrowers — think 3% mortgages — but it really weighed down returns …

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October 11, 2023 By Victoria Hooker

The spectacular rise and fall of the bond market

October 11, 2023: In this article, we’ll discuss the history-making rise and fall in bonds and the potential opportunities that have resulted from it. The rise (to exceedingly high prices) Bonds don’t typically get much press, as the media and most people are more interested in stocks. (We …

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August 26, 2023 By Victoria Hooker

Don’t make extra payments on your low-rate mortgage — play bank instead

August 25, 2023: In this quick article, we want to talk about when it makes sense to make early mortgage payments. This article was inspired by a Twitter post we saw by someone who is making extra payments on a 3% mortgage, and the surprising (to us) positive response it got from many other …

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May 17, 2023 By Victoria Hooker

Building better financial plans, stress in the banking system, and an update on markets & I bonds

May 17, 2023: In this article we'll discuss a new financial planning/portfolio tool we've added to our arsenal, as well as sharing our current thoughts on I bonds, the problems in the banking system, and the general market outlook. A next-generation tool to build better financial plans Old-time …

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4747 Viewridge Ave
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San Diego, CA 92123




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Pacific Capital Associates, Inc. is a Registered Investment Adviser. Advisory services are only offered to clients or prospective clients where Pacific Capital Associates, Inc. and its representatives are properly licensed or exempt from licensure. This website is solely for informational purposes. No advice may be rendered by Pacific Capital Associates, Inc. unless a client service agreement is in place.

The commentary on this website reflects the personal opinions, viewpoints, and analyses of the Pacific Capital Associates, Inc. employees providing such comments, and should not be regarded as a description of advisory services provided by Pacific Capital Associates, Inc. or performance returns of any Pacific Capital Associates, Inc. investments client. The views reflected in the commentary are subject to change at any time without notice. Nothing on this website constitutes investment advice, performance data, or any recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Pacific Capital Associates, Inc. manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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